What you can measure, you can manage.
Some interesting statistics..
The average business loses around 20 percent of its customers annually simply by failing to attend to customer relationships. In some industries this leakage is as high as 80 percent. Even more astounding is many do not even know or track this extremely costly fact..
This means the average business has to “gain” new growth base of 20% each year to “STAY STILL”
Then there are “DORMANT” customers – the ones still on the books but have taken no action.
Giving many business owners a false sense of their customer base.
The huge ongoing value of your current customer base..
These are your target market right here, how are you engaging them?